Privacy policy
ATELIER MUUGI operates this online store and website, including related information, content, features, tools, products, and services, in order to provide you with our products and shopping experience (collectively, the "Services").
This Privacy Policy describes how ATELIER MUUGI ("ATELIER MUUGI," "we," "us," or "our") collects, uses, discloses, shares, and otherwise handles personal information when you visit or use the Services, make a purchase or other transaction, contact us, or otherwise interact with us.
This English Privacy Policy is intended primarily for customers residing or located outside Japan. Depending on where you reside or are located, certain additional rights, choices, or disclosures may apply to you under applicable privacy and data protection laws.
If you reside or are located in Japan, please refer to the Japanese Privacy Policy, which explains ATELIER MUUGI's handling of personal information primarily under Japan's Act on the Protection of Personal Information.
Please read this Privacy Policy carefully. If there is any conflict between our Terms of Service and this Privacy Policy with respect to the collection, use, disclosure, sharing, or other handling of personal information, this Privacy Policy will control for that matter.
1. Personal Information We Collect and Use
In this Privacy Policy, "personal information" means information relating to an identified or identifiable individual, including information that identifies an individual directly or that can reasonably be linked with other information to identify an individual. Information that has been aggregated or otherwise processed so that it cannot identify or reasonably be linked to a particular individual is not considered personal information for the purposes of this Privacy Policy.
Depending on how you interact with the Services, we may collect or use the following categories of information:
1-1. Contact Information
Your name, address, billing address, shipping address, telephone number, email address, and other similar contact details.
1-2. Payment-Related Information
Your payment method, payment status, billing information, transaction amount, payment confirmation information, and other information related to payments. Payment card details are generally processed by payment service providers, and we do not directly store full credit card numbers.
1-3. Account Information
Your username, login information, account settings, preferences, and other information associated with your account.
1-4. Transaction Information
Information about products that you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
1-5. Communications with Us
Information contained in communications with us, including information you provide when contacting customer support or making another inquiry.
1-6. Device Information
Information about the device, browser, and network connection you use to access the Services, including your IP address and other device or online identifiers.
1-7. Usage Information
Information about how you access, use, and navigate the Services, including the date and time of access, pages viewed, referral source, and interactions with products and features on the Services.
Certain personal information is required to enter into or perform a contract with you. For example, we need contact information, payment-related information, and transaction information to process payment, accept, fulfill, and deliver your order, and communicate with you about the transaction.
If you do not provide this information, we may be unable to accept or fulfill your order or provide the relevant Services.
2. Sources of Personal Information
We may collect personal information from the following sources:
2-1. Directly from You
Information that you provide directly to us, including when you create an account, make a purchase, use the Services, contact us, or otherwise provide us with information.
2-2. Automatically Through the Services
Information transmitted automatically from your device when you access our website or use the Services, including information collected through cookies and similar technologies.
2-3. From Our Service Providers
Information provided by service providers that we use to support the provision and operation of the Services, including payment processing, order fulfillment, shipping, advertising and analytics, customer support, fraud prevention, and other related functions, to the extent necessary for those functions.
2-4. From Partners and Other Third Parties
Information provided by external services, business partners, event organizers, or other third parties when you use a service or participate in an activity that involves providing information to us, such as connecting an external service, using a social media feature, or participating in a campaign or event.
3. How We Use Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
3-1. Providing, Personalizing, and Improving the Services
We use personal information to provide the Services and perform our contract with you, including to process payments and orders, send account-related notifications, create, maintain, and manage accounts, arrange shipping, facilitate returns and exchanges, enable the submission of product reviews, remember your preferences and products in which you have shown an interest, provide product recommendations based on your purchase history and other interactions with the Services, personalize your shopping experience, and maintain and improve the quality of the Services.
3-2. Marketing and Advertising
We use personal information to send information about MUUGI's products, marketing, advertising, promotions, and related updates by email or other communication channels; display advertisements, including personalized advertisements, on the Services or other websites based on your activity on the Services, such as your browsing and purchase history; and measure and optimize advertising performance. We may send marketing communications where permitted by applicable law. You may opt out of receiving promotional emails at any time by using the unsubscribe option provided in the email.
3-3. Security and Fraud Prevention
We use personal information to authenticate accounts, provide a secure payment and shopping environment, detect, investigate, prevent, and respond to suspected fraudulent, illegal, harmful, or malicious activity, and maintain the security of the Services.
3-4. Communicating with You
We use personal information to provide customer support, respond to your inquiries and requests, communicate with you, and improve the quality of our customer service.
3-5. Legal Compliance and Protection of Rights
We use personal information to comply with applicable legal obligations, respond to lawful requests from courts, administrative authorities, law enforcement agencies, or other public authorities, investigate and respond to legal disputes, and investigate or address possible violations of our Terms of Service or other policies.
3-6. Legal Bases Where Applicable
Where applicable privacy or data protection law requires a legal basis for processing personal information, the legal basis generally depends on the purpose of the processing.
We generally process personal information:
- as necessary to enter into or perform a contract with you, including to process orders, payments, deliveries, returns, exchanges, accounts, and related customer service;
- as necessary to comply with legal obligations, including applicable tax, accounting, recordkeeping, and lawful disclosure requirements;
- for our legitimate interests in operating and improving the Services, preventing fraud, maintaining security, responding to inquiries, and establishing, exercising, or defending legal claims, except where those interests are overridden by your interests or fundamental rights and freedoms; or
- with your consent, where required by applicable law or where consent is otherwise the legal basis we use. This may include certain non-essential cookies, advertising technologies, or marketing communications.
The legal basis applicable to a particular activity may depend on the nature of the processing and the law applicable where you reside or are located.
4. How We Share Personal Information
To the extent necessary for the purposes described in this Privacy Policy, we may disclose, provide, transmit, or otherwise share personal information with the following recipients. In this section, these activities are collectively referred to as "sharing."
4-1. Service Providers
We may share personal information with Shopify, payment service providers, shipping and logistics providers, IT service providers, cloud service providers, and other vendors or service providers to support the provision and operation of the Services, payment processing, order fulfillment, shipping, logistics, data analytics, customer support, cloud storage, cloud-based office and business tools, IT management, and other related business functions.
We share personal information with these recipients only to the extent reasonably necessary for the relevant services or functions.
4-2. Marketing and Advertising Providers
We may transmit or share information with Shopify, Google, LY Corporation, Meta, and other marketing service providers or advertising partners for marketing, advertising, measurement of advertising performance, and advertising optimization.
The information shared may include cookies and similar identifiers, information about browsing, purchases, and other interactions with the Services, device and online identifiers, and hashed contact information, such as email addresses and telephone numbers.
These providers may process the information on our behalf or for their own purposes in accordance with their respective privacy notices and other applicable terms.
Depending on where you reside or are located, you may have the right to opt out of certain sharing or processing for targeted or personalized advertising. Where available, you may exercise such choices through our cookie settings or data sharing opt-out page.
4-3. Sharing at Your Direction or with Your Consent
We may share personal information with third parties when you direct or request us to do so, or otherwise consent to the sharing, including when you choose to use an external payment service, social media feature, login integration, or another third-party service connected with the Services.
4-4. Legal Requirements, Protection of Rights, and Business Transactions
We may share personal information with courts, administrative authorities, law enforcement agencies, other public authorities, professional advisers, or other relevant parties where:
- required or permitted by applicable law;
- necessary to respond to a lawful request or legal process;
- necessary to investigate or address possible violations of our Terms of Service or other policies;
- reasonably necessary to protect the rights, property, or safety of ATELIER MUUGI, the Services, our customers, or others; or
- necessary in connection with a proposed or completed merger, sale, transfer, reorganization, or other transaction involving all or part of our business or assets.
Information concerning the handling of personal information outside Japan is provided in Section 11, "International Transfers."
5. Security Measures and Retention
5-1. Security Measures
We take reasonable measures to help protect personal information, including limiting access to systems containing personal information, using appropriate authentication methods, managing devices used to handle personal information, and using available security and access-control features provided by service providers. Data transmitted between your browser and our website is encrypted using SSL/TLS technology.
5-2. Limitations of Security
Although we take reasonable measures to protect personal information, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee the absolute security of personal information.
5-3. Retention of Personal Information
We retain personal information for as long as reasonably necessary to maintain accounts, provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.
The specific retention period may vary depending on factors such as the nature of the information, the purposes for which it was collected and used, the duration of our relationship with you, applicable legal requirements, and whether the information is needed to resolve disputes or protect legal rights.
6. Your Rights and Choices
Depending on where you reside or are located, you may have some or all of the rights and choices described below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions and limitations under applicable law.
6-1. Access
You may have the right to request access to personal information that we hold about you.
6-2. Correction
You may have the right to request that we correct inaccurate or incomplete personal information that we hold about you.
If you have an account, you may also be able to review or update certain account information through the account page on the Services.
6-3. Deletion or Erasure
You may have the right to request that we delete or erase certain personal information that we hold about you.
6-4. Data Portability
In certain circumstances, you may have the right to receive a copy of certain personal information that we hold about you or to request that it be transferred to another party, subject to applicable law.
6-5. Restriction of or Objection to Processing
You may have the right to request that we restrict certain processing of your personal information or to object to certain processing, subject to applicable law.
6-6. Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal. It also will not affect any processing that is separately necessary for another purpose and based on another applicable legal basis.
6-7. Targeted or Personalized Advertising Choices
Depending on where you reside or are located, you may have the right to opt out of certain sharing or processing of personal information for targeted or personalized advertising. Where available, you may exercise this choice through our cookie settings or data sharing opt-out page.
Further information about cookies, advertising technologies, and related choices is provided in Section 8, "Cookies, Analytics, Advertising, and Similar Technologies."
6-8. Marketing Communications
You may opt out of receiving promotional emails from us at any time by using the unsubscribe option provided in the email. If you opt out of promotional emails, we may still send you non-promotional communications, including communications relating to your account, orders, transactions, or customer service requests.
6-9. Exercising Your Rights
You may exercise rights available to you by contacting us using the contact details provided in Section 13, "Contact."
We may request information reasonably necessary to verify your identity and process your request. Where permitted by applicable law, you may submit a request through an authorized agent, in which case we may request evidence of the agent's authority and may also ask you to verify your identity directly with us.
We will respond within the period required by applicable law. We may decline or limit a request where permitted by applicable law, including where we cannot reasonably verify the request or where an applicable exception applies. We will not unlawfully discriminate against you for exercising rights available to you under applicable law.
For information about how Shopify processes personal information for its own purposes and the rights that may be available in relation to that processing, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
7. Relationship with Shopify
The Services are operated using Shopify's platform, and our online store is hosted by Shopify. Shopify may collect and process personal information relating to your access to and use of the Services in order to provide the Services to you and improve their quality.
In addition, to help protect, grow, and improve our business and improve the services provided to you, we may use enhanced features based on Shopify Network Intelligence that incorporate data and information obtained from your interactions with our store, other Shopify merchants, and Shopify. To provide these features, Shopify may use personal information collected in connection with your interactions and transactions with our store, other Shopify merchants, and Shopify.
Information that you enter or submit through the Services may be transmitted to or shared with Shopify and external service providers that may be located outside the country where you reside, in order to provide and improve the Services and to provide Shopify's features and services, including the enhanced features described above.
Personal information processed by Shopify for its own purposes is handled in accordance with the Shopify Consumer Privacy Policy. For more information about how Shopify processes personal information and any rights, opt-out options, or objections that may be available in relation to Shopify's processing, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
ATELIER MUUGI remains responsible for the processing of personal information that it determines and carries out in connection with the Services, as described in this Privacy Policy and subject to applicable law.
8. Cookies, Analytics, Advertising, and Similar Technologies
8-1. Cookies and Similar Technologies
We may use cookies, web beacons, tags, pixels, and other similar technologies (collectively, "Cookies and Similar Technologies") on our website to provide essential site functions, improve usability, understand how the website is used, deliver advertising, measure advertising performance, and optimize advertising.
Information collected through Cookies and Similar Technologies may include cookie IDs and other identifiers, IP addresses, pages viewed, dates and times of access, device and browser information, referral sources, and information about interactions with the Services, such as product views, additions to cart, and purchases.
Even where such information does not identify you by itself, it may be treated as information relating to you when combined with other information.
8-2. Advertising and Analytics Services
We may use advertising and analytics services provided by Shopify, Google, Meta, LY Corporation, and other third parties to analyze use of our website, deliver advertising, measure advertising performance, and optimize advertising.
In connection with these services, information such as identifiers from Cookies and Similar Technologies, IP addresses, information about browsing, purchases, and other interactions with the Services, device and browser information, and hashed contact information, such as email addresses and telephone numbers, may be transmitted to or shared with the relevant service providers.
We may also use customer matching, enhanced conversions, conversion APIs, and other similar features offered by advertising providers to measure and optimize advertising performance. Even where information has been hashed, an advertising provider may compare or match it with information that it already holds.
Information transmitted or shared through these services may be used for advertising, advertising measurement and optimization, and improvement of the Services. It may also be processed by the relevant service providers in accordance with their respective privacy notices and other applicable terms.
8-3. Managing Cookies and Advertising Choices
Depending on your location and the settings available through the Services, you may be able to manage Cookies and Similar Technologies or make choices relating to advertising through our cookie settings, your browser or device settings, advertising settings or opt-out tools provided by service providers, or our data sharing opt-out page.
The methods available and the scope of any limitation may vary depending on your browser, device, location, settings, and the features and policies of the relevant service providers.
Disabling or restricting certain Cookies and Similar Technologies may affect the availability or operation of some features of the Services.
In certain regions, where supported by our privacy settings, we may recognize Global Privacy Control signals as a request to opt out of certain data sharing or processing for targeted advertising.
9. Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you access an external website or platform that is not controlled by us, you should review its privacy policy, terms of service, and other applicable terms.
We do not control and are not responsible for the privacy practices or security of such external websites or platforms, or for the accuracy, completeness, or reliability of information made available through them.
10. Children's Privacy
The Services are not directed to children, and we do not knowingly seek to collect personal information from children.
If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the contact details provided in Section 13, "Contact." We will review the request and take appropriate action in accordance with applicable law.
11. International Transfers
ATELIER MUUGI is based in Japan. In connection with the operation of the Services and the purposes described in this Privacy Policy, your personal information may be transferred to, stored in, or processed in Japan, Canada, the United States, or other countries or regions outside the country where you reside.
These countries or regions may have privacy and data protection laws that differ from those of the country where you reside. Personal information may be processed by ATELIER MUUGI, Shopify, and other service providers in the locations in which they or their service providers operate.
Where required by applicable law, international transfers will be made in accordance with applicable data transfer requirements and using a recognized transfer mechanism. Depending on the countries or regions involved and the circumstances of the transfer, such mechanisms may include an adequacy decision, contractual safeguards, or another lawful transfer mechanism. These mechanisms may form part of our arrangements with the relevant service provider or may be implemented by the service provider in connection with its own international transfers.
12. Complaints
If you have a complaint or concern about how ATELIER MUUGI handles your personal information, please contact us using the contact details provided in Section 13, "Contact." We will review your complaint and respond as appropriate.
Depending on where you reside or are located and subject to applicable law, you may also have the right to lodge a complaint with a data protection or privacy authority in your jurisdiction.
13. Contact
If you have any questions, comments, complaints, or other inquiries about this Privacy Policy or ATELIER MUUGI's handling of personal information, or if you wish to exercise any rights available to you, please contact us at:
contact@muugi.jp
Contact hours: 10:00 a.m. to 6:00 p.m. on business days in Japan
We aim to respond to general inquiries within three business days. Requests concerning access, correction, deletion, restriction, or other rights relating to personal information, and inquiries that require additional verification, will be reviewed and handled within a reasonable period, subject to applicable law.
For purposes of applicable data protection law, ATELIER MUUGI is the controller of personal information that we process for the purposes described in this Privacy Policy.
14. Changes to This Privacy Policy
We may review and update this Privacy Policy from time to time to reflect changes in our practices, the Services, or operational, legal, or regulatory requirements.
If we update this Privacy Policy, we will post the revised version on this page.